A little more care for everyday life.

We started The Care Shelf in 2026 in Fairfield, Connecticut, with a simple goal: to help families find quality laundry detergents for the clothes they want to keep wearing.

Family laundry isn’t one-size-fits-all. Baby clothes, everyday loads, and favorite sweaters each have a place in the basket. Our selection brings together baby, fragrance-free, and delicate-fabric detergents, so you can choose what fits your household and the clothes you care for.